How to Use the Power of Color on Your WebSite | Psychology of Color

Color design plays a highly significant role in WebSites, and it influences people’s thought and choices about your website. Some colors will automatically draw and keep a person on your website, and there are some which will also repulse the person into not visiting it for a second time.

It does not matter what you are selling/sharing on your website. If the colors are not appealing, then chances are you will not get any visitors. And, you don’t have to have too many colors to be noticeable or appealing. Some websites use just one or two colors and they look so good to catch anyone’s opinion.

What colors should I go for?

Your choice of color design depends on the type of website you are running. The best colors are those that will capture and keep a person’s attention. If you visit cloodjo.com, for example, you will notice that their choice of color is friendly yet straightforward. Their color combination is excellent as it is catchy to the eyes and easy for the mind to process, and this encourages people to buy a lot of their products from their website.

Psychology of color

People often associate certain colors to specific meanings or events. The choice of colors may, therefore, send a good or bad impression on the person visiting your website. You can use trust colors to make people feel closer to you. Below are examples of colors to use and their effect on a person to help you choose a good background color for the website.

Yellow

Yellow is often associated with safety and laughter, and it is mostly used on school buses and safety equipment. The color should however not be overused as it might be disturbing to a person. You should, therefore, use it in the right intensity to bring about the desired effect.

Blue

This nice color is known to bring about trust and is calming and relaxing to the mind. It comes in different shades and hues (some of which may be a bit cold) which you can use depending on the content of your site. It is a good color to use on banking or healthcare websites as they thrive on people’s trust.

Green

Green is the color of life, and it is automatically be associated with health and nature. You can, therefore, use this color if you are talking about the environment, healthy lifestyle, or even finances.

Red

Different people may automatically associate the color red to different meanings including love, anger, and danger. Red can therefore not be used alone, and it needs to be combined with other colors such as black, white, or green to bring out the desired effect such as setting the Christmas mood (red and green).

Purple

Purple is a luxurious color, and it is with unique, boldness, and knowledge. It may also bring about feelings of sadness and powerlessness depending on the intensity of the color. You can combine purple with other colors to bring different meanings to your website.

Orange

This is a vibrant color that signifies excitement and energy. It is warm and inviting, and it also stimulates hunger, energy, and passion within a person and is suitable for making a dull situation to become lively.

Pink

Pink is often associated with femininity and is mostly used by websites that market products used by women and girls.

Brown

Combined with green, brown brings about the feeling that you are one with the environment. It is therefore great for sites that promote environmental conservation as well as those that talk about health and fertility.

Black

Depending on a person’s perspective black could mean evil or exotic. The color is common when marketing exotic and luxury items and can also be combined with other colors to break monotony as well as to capture their interest.

White

It signifies cleanliness, purity, and innocence for many and is usually used in wedding dresses, doctors’ coats, or spiritual events. The color cannot be used alone because it might fail to draw attention, but it can be combined with other colors.

Bottom line

While you may want to use your favorite color on your website, you need to restrain yourself from using the wrong colors as this may be bad for business. You can choose a color scheme by combining different colors to make it more appealing. In spite of this, you should also note that certain color intensities may ruin the effect you wanted to bring out. You, therefore, need to be aware of the various shades, tints, and hues that these colors have for you to make the right choice.