{"id":5518,"date":"2020-11-19T11:10:41","date_gmt":"2020-11-19T11:10:41","guid":{"rendered":"https:\/\/www.99techpost.com\/?p=5518"},"modified":"2020-11-19T11:11:10","modified_gmt":"2020-11-19T11:11:10","slug":"the-rise-of-convenient-commerce-and-why-online-marketplaces-are-key","status":"publish","type":"post","link":"https:\/\/www.99techpost.com\/the-rise-of-convenient-commerce-and-why-online-marketplaces-are-key\/","title":{"rendered":"The Rise of Convenient Commerce and Why Online Marketplaces are Key"},"content":{"rendered":"\n

Online marketplaces have enjoyed an upward trajectory since they first showed up on the commerce scene. eBay dates back to 1995 and continues to be an incredibly popular way for consumers to buy goods online, and bespoke marketplaces like Etsy have enjoyed a moment in the spotlight too.<\/p>\n\n\n\n

This trend will continue to rise, with an increasing number of online sellers turning to marketplaces<\/a> for their ease and suite of features.<\/p>\n\n\n\n

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What is Convenient Commerce?<\/strong><\/p>\n\n\n\n

Shopping has changed a lot <\/em>in the past twenty years.<\/p>\n\n\n\n

Back then, consumers had to leave their house to buy products; they might even have had to venture to two or more shops to find what they were looking for.<\/p>\n\n\n\n

Today, they can buy goods from the comfort of their own home and have them delivered the very next day (in some places, the very same <\/em>day).<\/p>\n\n\n\n

Whereas consumers used to take an active role in shopping, the shops now come to them, whether it\u2019s while they\u2019re scrolling through Instagram or by shopping at multiple brands on the same marketplace.<\/p>\n\n\n\n

Convenience is key in commerce.<\/strong><\/p>\n\n\n\n

People want shopping to be easy, and they don\u2019t want to have to go out of their way to buy what they want.<\/p>\n\n\n\n

Instead, they want sellers to come to them. This is evident in the rise of shoppable posts on social media, where consumers don\u2019t even have to leave their feed to buy a product.<\/p>\n\n\n\n

Because of this, brands today have to make it as easy as possible for customers to buy from them. Fail to do so, and shoppers will simply go to one of the many, many competitors out there.<\/p>\n\n\n\n

This is why marketplaces are a crucial part of any ecommerce strategy.<\/p>\n\n\n\n

They\u2019re about as convenient as it gets when it comes to online shopping, and brands that take advantage of them as part of a comprehensive online strategy will reap the biggest rewards.<\/p>\n\n\n\n

Why Online Marketplaces Are Crucial for Convenient Commerce<\/strong><\/p>\n\n\n\n

Online marketplaces like Amazon, eBay, and Walmart attract millions of shoppers every year. They are platforms that allow consumers to buy multiple products from multiple brands all from the same site.<\/p>\n\n\n\n

Gone are the days of venturing out to two or more stores to find what you\u2019re looking for. Even the days of visiting several independent websites to buy multiple goods is gone. The convenience of marketplaces has skyrocketed this form of ecommerce to the top of the charts, with almost every single online shopper using them in one way or another.<\/p>\n\n\n\n

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Source<\/a><\/p>\n\n\n\n

The benefits are a no-brainer:<\/p>\n\n\n\n