{"id":1665,"date":"2018-12-03T04:41:27","date_gmt":"2018-12-03T04:41:27","guid":{"rendered":"http:\/\/99techpost.com\/?p=1665"},"modified":"2018-12-03T04:43:12","modified_gmt":"2018-12-03T04:43:12","slug":"business-should-have-a-responsive-website","status":"publish","type":"post","link":"https:\/\/www.99techpost.com\/business-should-have-a-responsive-website\/","title":{"rendered":"4 Undeniable Reasons Why Your Business Should Have A Responsive Website"},"content":{"rendered":"

A responsive web design monitors a user\u2019s environment on a specific website and adapts accordingly. So a mobile user viewing a responsive website should automatically be redirected to the mobile version of the website. There was a time that creating a responsive website was almost next to impossible, but thanks to recent innovations it\u2019s now achievable with just a click of a button. The starting costs of WordPress<\/a> are free and some of their website templates are already responsive.<\/p>\n

Most customers use both mobile and desktop computers so if your website is compatible with both, you\u2019ll surely have an easier time converting them into customers. If you still don\u2019t know how important a responsive website is then perhaps you\u2019ll want to read the next few points:<\/p>\n

1. Increases Traffic And Improves Other Metrics<\/strong><\/p>\n

With a responsive website, your website can adapt to any kinds of users with different screen sizes. With over 80% of internet users being mobile it only makes sense to make your website mobile-friendly.<\/p>\n

Now, you don\u2019t only want to increase your traffic. Increased website traffic<\/a> should translate to an improvement in the following metrics:<\/p>\n

    \n
  1. Bounce rate<\/strong> – It\u2019s useless to have more than 1000 users a day who only leaves and does nothing on your website. Take advantage of the high traffic by improving your call to action buttons and ensure they stay longer and interact with your site.<\/li>\n
  2. Conversion rate<\/strong> – This metric is especially important for e-commerce websites as they rely heavily on traffic to convert into sales. Significant traffic on your site should considerably increase your conversion rates. If you see this metric dropping, then you have a content and marketing problem.<\/li>\n
  3. Customer satisfaction<\/strong> – Customers will appreciate a website that provides ease of use more than anything else. Generally, high traffic on a responsive site will give a better overall customer experience.<\/li>\n<\/ol>\n

    Gone are the days of having to choose between the desktop and mobile versions. Let your audience experience the entirety of your services in a hassle-free way. At the end of the day, the only thing that matters is how many people are going into your website and seeing your content. If your customers like your website then chances are they\u2019ll keep coming back.<\/p>\n

    2. Cuts Maintenance Costs<\/strong><\/p>\n

    To get yourself started on upgrading to a responsive website, you need to shell out a significant amount of cash in the beginning. While that thought may be daunting, you\u2019ll be surprised to know that the money you\u2019ll save in the long run will be so much more.<\/p>\n

    For example, there\u2019s still websites that keep two versions of it. One is for desktop users, and the other is for mobile users. This would mean that they\u2019re maintaining two different websites and incurring two different expenses each time something needs fixing. Having just one website is so much easier to manage.<\/p>\n

    More than anything else, the time you should be spending on maintaining two websites can now be used towards a different aspect of your business such as growth hacking and optimizing your sales funnel.<\/p>\n

    3. Leverage On Competition<\/strong><\/p>\n

    Responsive design is actually pretty new. It\u2019s seen a boom in the last few years, but a lot of people still haven\u2019t upgraded their websites and you can use this fact to your advantage. Some businesses are still stuck with their old website formats. A responsive website will most certainly have a faster load speed and intuitive user experience, this would mean that you have an opportunity to pull ahead of the competition. Upgrade your website before they can even think about doing it.<\/p>\n

    4. Helps Your SEO Efforts<\/strong><\/p>\n

    Search engine optimization or SEO is a strategy used to affect one\u2019s website ranking in search engine results pages. SEO is a dynamic process and there\u2019s no single way of doing it correctly. However, a website that\u2019s highly responsive can increase your search engine optimization scores and help you rank higher in search engine results pages. This is because search engines will always prioritize sites that put user-experience as their top priority.<\/p>\n

    Here are some benefits you can enjoy when you switch your website over:<\/p>\n