{"id":1443,"date":"2018-10-17T05:03:48","date_gmt":"2018-10-17T05:03:48","guid":{"rendered":"http:\/\/99techpost.com\/?p=1443"},"modified":"2018-10-17T05:17:48","modified_gmt":"2018-10-17T05:17:48","slug":"website-traffic-is-dropping-and-how-to-fix-it","status":"publish","type":"post","link":"https:\/\/www.99techpost.com\/website-traffic-is-dropping-and-how-to-fix-it\/","title":{"rendered":"Reasons Why Your Site Traffic is Dropping &amp; How to Fix It?"},"content":{"rendered":"<p>Companies that derive steady traffic to their websites also manage to drive insane sales and growth. Therefore, a sudden drop in your website traffic should set you thinking.<\/p>\n<p>While you may get worried about it, it is, at times, something as simple and straightforward as a coding error that\u2019s causing this. Hence, it\u2019s also something that you can fix.<\/p>\n<p>So there\u2019s no need to worry. All you got to do is identify the reasons for the drop in your website traffic and fix it.<\/p>\n<p>To make it easier for you, we have put together the top 7 reasons why your website traffic is dropping and how to fix it:<\/p>\n<ol>\n<li>\n<h2>Recent Website Changes<\/h2>\n<\/li>\n<\/ol>\n<p>Yes, you got it right. If your website underwent any changes recently, it could be the cause.<\/p>\n<p>In other words, something went wrong while these changes were made. There could be any number of factors responsible for it.<\/p>\n<p>There could be a hosting glitch that you have missed.<\/p>\n<p>Design changes also have the potential to alter the loading time it requires. In turn, it can affect the ways users interact with your website.<\/p>\n<p><strong><u>How to fix it:<\/u><\/strong><\/p>\n<ul>\n<li>All you got to do is trace the changes which were made and identify the culprit.<\/li>\n<li>Once you find out the design changes or algorithm that caused it, fix it and ensure that there\u2019s a proper process in place every time new changes take effect to prevent it in future.<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h2>Source of Traffic<\/h2>\n<\/li>\n<\/ol>\n<p>If your website traffic suddenly declines, it is more of an SEO issue at times.<\/p>\n<p>For some reasons, your website is not getting indexed the same way it used. Let\u2019s say, you had some paid traffic which has dropped.<\/p>\n<p>It means that your ads are not as effective anymore.<\/p>\n<p><a href=\"http:\/\/99techpost.com\/wp-content\/uploads\/2018\/10\/Source-of-Traffic-2.png\" target=\"_blank\"><img decoding=\"async\" class=\"wp-image-1448 size-full aligncenter\" src=\"http:\/\/99techpost.com\/wp-content\/uploads\/2018\/10\/Source-of-Traffic-2.png\" alt=\"\" width=\"602\" height=\"343\" srcset=\"https:\/\/www.99techpost.com\/wp-content\/uploads\/2018\/10\/Source-of-Traffic-2.png 602w, https:\/\/www.99techpost.com\/wp-content\/uploads\/2018\/10\/Source-of-Traffic-2-300x171.png 300w, https:\/\/www.99techpost.com\/wp-content\/uploads\/2018\/10\/Source-of-Traffic-2-435x248.png 435w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<p><strong><u>How to fix it:<\/u><\/strong><\/p>\n<ul>\n<li>To start with, you need a thorough SEO audit.<\/li>\n<li>You need to identify the source of traffic and what changed.<\/li>\n<li>Once you identify where lies the issue, you can easily fix it, whether it\u2019s search engine related to issue or ads.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h2>Metadata<\/h2>\n<\/li>\n<\/ol>\n<p>Let\u2019s say, you did not only get your website redesigned but also moved it to a better content management system.<\/p>\n<p>You might wonder what could possibly go wrong in that!<\/p>\n<p>Well, may be, it could be because your page title tags and meta descriptions were lost in the process of moving to a better CMS.<\/p>\n<p><a href=\"http:\/\/99techpost.com\/wp-content\/uploads\/2018\/08\/Description-Meta-tag.png\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter wp-image-1034 size-full\" src=\"http:\/\/99techpost.com\/wp-content\/uploads\/2018\/08\/Description-Meta-tag.png\" alt=\"Meta Description optimization\" width=\"716\" height=\"532\" srcset=\"https:\/\/www.99techpost.com\/wp-content\/uploads\/2018\/08\/Description-Meta-tag.png 716w, https:\/\/www.99techpost.com\/wp-content\/uploads\/2018\/08\/Description-Meta-tag-300x223.png 300w, https:\/\/www.99techpost.com\/wp-content\/uploads\/2018\/08\/Description-Meta-tag-435x323.png 435w, https:\/\/www.99techpost.com\/wp-content\/uploads\/2018\/08\/Description-Meta-tag-80x60.png 80w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/><\/a><\/p>\n<p><strong><u>How to fix it:<\/u><\/strong><\/p>\n<ul>\n<li>Fixing it is fairly easy. Go to Wayback Machine Tool and check if your current tags tally with the tags with the website version prior to the drop in traffic.<\/li>\n<li>If you spot any difference, just update the page title tag. It will now reflect the previous information.<\/li>\n<li>If there are a number of pages affected by this, it could proportionately affect your website traffic.<\/li>\n<li>But it\u2019s easy to spot and fix it, so go do it!<\/li>\n<\/ul>\n<ol start=\"4\">\n<li>\n<h2>New Information Architecture<\/h2>\n<\/li>\n<\/ol>\n<p>Since you want your website to drive crazy traffic, you may have made some changes to its information architecture.<\/p>\n<p>May be, you made some changes in URLs, internal links, navigation or sitemaps.<\/p>\n<p>All you forgot to consider was its impact on your SEO.<\/p>\n<p>This could very well be the root cause of drop in your website traffic.<\/p>\n<p><strong><u>How to fix it:<\/u><\/strong><\/p>\n<ul>\n<li>Well, this one will take some effort but it\u2019s possible to fix it.<\/li>\n<li>Go back to all the changes made and undo them.<\/li>\n<li>Compare it with the period of peak traffic and current traffic. Go back to the month before the current traffic and identify the changes.<\/li>\n<li>Undo the changes prior to that too because search engines take time in crawling your site.<\/li>\n<li>So it could be because of some changes made way back in time. Anyway, undo the changes and you will be back on track.<\/li>\n<\/ul>\n<ol start=\"5\">\n<li>\n<h2>Lack of SEO Endeavours<\/h2>\n<\/li>\n<\/ol>\n<p>May be, you were having great website traffic a few months back. So you thought to put your SEO efforts on hold for a while.<\/p>\n<p>As a result, your site could have suffered the decline in rankings.<\/p>\n<p>Once your website drops in rankings, it is understandable that there would be drop in website traffic.<\/p>\n<p><strong><u>How to fix it:<\/u><\/strong><\/p>\n<ul>\n<li>Reverse engineer it. Get back your SEO army on the field.<\/li>\n<li>You need to go all out at it again.<\/li>\n<li>Resume all your best practices of SEO that you were following and never put them on hold again!<\/li>\n<\/ul>\n<ol start=\"6\">\n<li>\n<h2>Competitor SEO Activity<\/h2>\n<\/li>\n<\/ol>\n<p>Let\u2019s say, you did not pause your SEO campaign and it\u2019s none of your fault.<\/p>\n<p>It could be because of fierce competitor SEO activity. If your competitors have got more aggressive in their SEO, it\u2019s possible that you have slipped in the rankings because of that.<\/p>\n<p>Once your ranking goes down, you know what happens. Yes, it leads to decline in website traffic.<\/p>\n<p><a href=\"http:\/\/99techpost.com\/wp-content\/uploads\/2018\/10\/competitive-analysis.png\" target=\"_blank\"><img decoding=\"async\" class=\"wp-image-1446 size-full aligncenter\" src=\"http:\/\/99techpost.com\/wp-content\/uploads\/2018\/10\/competitive-analysis.png\" alt=\"\" width=\"533\" height=\"270\" srcset=\"https:\/\/www.99techpost.com\/wp-content\/uploads\/2018\/10\/competitive-analysis.png 533w, https:\/\/www.99techpost.com\/wp-content\/uploads\/2018\/10\/competitive-analysis-300x152.png 300w, https:\/\/www.99techpost.com\/wp-content\/uploads\/2018\/10\/competitive-analysis-435x220.png 435w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/a><\/p>\n<p><strong><u>How to fix it:<\/u><\/strong><\/p>\n<ul>\n<li>This is deja vu! You have been there before. You know the tactics to outrank them and surpass the rankings, right?<\/li>\n<li>So all you got to do is resume the competitive sport that SEO is and get back your rankings as well as your website traffic!<\/li>\n<\/ul>\n<ol start=\"7\">\n<li>\n<h2>Change in Search Behavior Trends<\/h2>\n<\/li>\n<\/ol>\n<p>Let\u2019s just say, you have got everything right and yet your website traffic has dropped.<\/p>\n<p>As you would know, search behavior trends may change over a period of time.<\/p>\n<p>It\u2019s possible that the language used in search may have changed. The market has moved on to something else.<\/p>\n<p><a href=\"http:\/\/99techpost.com\/wp-content\/uploads\/2018\/10\/Google-Trends.png\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter wp-image-1447 size-large\" src=\"http:\/\/99techpost.com\/wp-content\/uploads\/2018\/10\/Google-Trends-1024x519.png\" alt=\"\" width=\"1024\" height=\"519\" srcset=\"https:\/\/www.99techpost.com\/wp-content\/uploads\/2018\/10\/Google-Trends-1024x519.png 1024w, https:\/\/www.99techpost.com\/wp-content\/uploads\/2018\/10\/Google-Trends-300x152.png 300w, https:\/\/www.99techpost.com\/wp-content\/uploads\/2018\/10\/Google-Trends-768x389.png 768w, https:\/\/www.99techpost.com\/wp-content\/uploads\/2018\/10\/Google-Trends-730x370.png 730w, https:\/\/www.99techpost.com\/wp-content\/uploads\/2018\/10\/Google-Trends-435x221.png 435w, https:\/\/www.99techpost.com\/wp-content\/uploads\/2018\/10\/Google-Trends.png 1659w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><strong><u>How to fix it:<\/u><\/strong><\/p>\n<ul>\n<li>Use the Google Trends Tool to find out more regarding the topics related to your specific industry.<\/li>\n<li>It will give you a sense of how search behavior of keywords changes over a period of time.<\/li>\n<li>Icing on the cake is- it\u2019s free.<\/li>\n<\/ul>\n<p><strong>Parting Note:<\/strong><\/p>\n<p>A decline in website traffic is an issue but you need not lose any sleep over the drop in website traffic.<\/p>\n<p>All you need to do is identify the exact reasons and apply the necessary fix.<\/p>\n<p>And then, you would be ready to grab the incredible traffic again\u2026<\/p>\n<p>&nbsp;<\/p>\n<p>Hi Guys. I think, you have enjoyed this post to recover the traffic. you can feel free to contact me through comment section.\u00a0 please share it and comment if you seem i have offered some quality information.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companies that derive steady traffic to their websites also manage to drive insane sales and growth. Therefore, a sudden drop in your website traffic should set you thinking. While you &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Reasons Why Your Site Traffic is Dropping &amp; How to Fix It?\" class=\"read-more button\" href=\"https:\/\/www.99techpost.com\/website-traffic-is-dropping-and-how-to-fix-it\/#more-1443\">Read More<span class=\"screen-reader-text\">Reasons Why Your Site Traffic is Dropping &amp; How to Fix It?<\/span><\/a><\/p>\n","protected":false},"author":31,"featured_media":360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[242,241,240],"class_list":["post-1443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-how-to-fix-organic-traffic","tag-how-to-recover-organic-traffic","tag-seo-tips-to-recover-the-website-traffic","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/www.99techpost.com\/wp-json\/wp\/v2\/posts\/1443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.99techpost.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.99techpost.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.99techpost.com\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.99techpost.com\/wp-json\/wp\/v2\/comments?post=1443"}],"version-history":[{"count":0,"href":"https:\/\/www.99techpost.com\/wp-json\/wp\/v2\/posts\/1443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.99techpost.com\/wp-json\/wp\/v2\/media\/360"}],"wp:attachment":[{"href":"https:\/\/www.99techpost.com\/wp-json\/wp\/v2\/media?parent=1443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.99techpost.com\/wp-json\/wp\/v2\/categories?post=1443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.99techpost.com\/wp-json\/wp\/v2\/tags?post=1443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}