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<\/a><\/figure><\/div>\n\n\nImage Source: Google Trends<\/a><\/p>\n\n\n\n At the same time, Google \u2013 the biggest search engine in the world \u2013 warned content creators<\/a> and those working in SEO that publishing AI-generated content could hurt their search rankings.<\/p>\n\n\n\n Is it still possible to use AI tools to improve your site\u2019s SEO<\/a>? With Google and Microsoft pumping billions of dollars into the technology, is the future of search going to be AI? Here, we\u2019re going to explore how SEO and AI intersect and how you can take advantage of it.<\/p>\n\n\n\n Two of the biggest tech firms, Google and Microsoft, have been into AI for years. Google has used RankBrain to help its search engine understand what you\u2019re looking for since 2015. Microsoft launched its AI and research group in 2016<\/a> and licensed OpenAI\u2019s GPT-3 tech in 2020.<\/p>\n\n\n\n There are lots of AI writing tools that use the GPT-3 technology, but Microsoft is the only company with access to the underlying tech from OpenAI.<\/p>\n\n\n\n While you\u2019ll have been able to use the GPT-3 tech through tools like Jasper or Copysmith for some time, ChatGPT became accessible to the public in November 2022<\/a>. ChatGPT differs from other software on the market because:<\/p>\n\n\n\n Soon after the public began interacting with ChatGPT, Microsoft announced it would be integrating it into Bing search. The search engine had an 8.95% market share<\/a> of desktop search in December 2022, but with this innovation, it may see more people heading there for answers to queries.<\/p>\n\n\n\n Google\u2019s AI efforts are in-house rather than licensed. As of February 2023, its most recent tool \u2013 Bard \u2013 is also not available for the general public to work with.<\/p>\n\n\n\n It got off to a faltering start when launched on 6 February 2023. At its big unveiling, Bard was asked for information about the James Webb Space Telescope and gave a factually incorrect answer<\/a>, which was seen as damaging to its reputation.<\/p>\n\n\n\n Nonetheless, the company plans to launch Bard over the coming months to allow searchers to ask questions in a conversational format. The responses will look very different from how SEOs are used to working and how it will affect content production is yet to be fully understood.<\/p>\n\n\n\n AI is the latest trend in content creation and SEO, with creators, writers, and developers looking for ways to apply new tools to improve and automate their work. Using AI and machine learning can reduce manual processes and make research quicker \u2013 if you know how to use it right.<\/p>\n\n\n\n Google allows you to use its natural language processing (NLP) tool to assess your content before publishing. With this, you can see how Google understands your:<\/p>\n\n\n\n You can \u201cread\u201d your content how Google does and make sure the text you want to publish is easy to understand and is relevant to the search query you want to target.<\/p>\n\n\n\n When you ask ChatGPT how it can help with SEO, it tells you it can:<\/p>\n\n\n\n OpenAI doesn\u2019t make its chatbot available globally<\/a>, though. If you\u2019re in a restricted country, you can use a VPN set to US servers<\/a> which should allow you to access the site for your SEO efforts.<\/p>\n\n\n\n Most writers and editors will tell you that this tool can\u2019t produce finished content; it lacks product knowledge, storytelling, and reliable data. However, it can help develop areas of research and give you different ways to understand the question your content is aimed at answering.<\/p>\n\n\n\n As we\u2019ve noted, Google isn\u2019t a fan of using auto-generated \u2013read AI \u2013 content being used on your website. You can still harness the power of AI tools to help generate your content, which can speed up your production process.<\/p>\n\n\n\n You can use software to develop headlines, write content briefs, and even write an outline of your SEO content that a writer fleshes out. When search optimization requires a steady flow of content, having a writing assistant on hand can keep your output at the level you need to perform in the SERPs.<\/p>\n\n\n\n A strong internal linking structure is important to give context to the content you produce for search purposes. Some examples of AI link-building<\/a> tools include:<\/p>\n\n\n\n Scouting through historic content, finding the right anchor text, and linking to your new content can be a long and arduous process. Farming it out to an AI automation will get your site structure solid and perform better on search quickly.<\/p>\n\n\n\n The future of search is grounded in AI \u2013 the adoption by both Microsoft\u2019s Bing and Alphabet\u2019s Google is a clear sign of the direction of travel for the technology. Building AI into your content production, from writing to analyzing content and structuring your site, will get you ahead of the game as AI comes to SEO.<\/p>\n\n\n\nHow is AI Being Integrated into Search?<\/h2>\n\n\n\n
<\/a>Microsoft, OpenAI, and using ChatGPT in search<\/h3>\n\n\n\n
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<\/a>Google, LaMDA, and Bard<\/h3>\n\n\n\n
Using AI to Improve Your SEO<\/h2>\n\n\n\n
<\/a>Using Google\u2019s NLP for SEO<\/h3>\n\n\n\n
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<\/a>Using ChatGPT for SEO<\/h3>\n\n\n\n
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<\/a><\/figure><\/div>\n\n\n<\/a>Using AI writing tools for SEO<\/h3>\n\n\n\n
Using AI for Building Internal Backlinks<\/h3>\n\n\n\n
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Using AI for Your SEO<\/h2>\n\n\n\n